Promosi Pinyaram Habil Di Kayutanam Sumatera Barat

Abstract

Pinyaram Habil is a typical Minangkabau culinary business owned by Mrs. Nurbaiti which was founded in 2011, Pinyaram Habil was established in the Nagari Titian Panjang area (Kelok Pinyaram) Kec 2x11 Kayutanam, Padang Pariaman District. The problem found from Pinyaram Habil is that the marketing of products from Pinyaram Habil is not optimal because there has been no promotion carried out by this brand. This problem causes the marketing of Pinyaram Habil to decline with many other Pinyaram brand competitors in Kayutanam, therefore this design aims to promote Pinyaram Habil and increase sales of Pinyaram Habil in the future. The design uses the 5W1H method so that it is able to produce media that is consistent and easily recognized by the audience, improves the brand, and makes promotion easier. Advertisements are the main media for Pinyaram Promotion and various supporting media in the form of posters, X banners, brand signs, packaging, stickers,