Mutuality Wisdom of Design Triangulation Early Awareness Of Design Impact For Design Academics

Abstract

The campaign could go wrong when it's trespassing the red line of business ethics. A message sent in the form of a campaign advertisement intentionally aims at a particular audience segmentation. Actually, as long as the campaign can be seen in public, there are no boundaries to whom the message is sent and accepted. The audience actually has a right which is mostly neglected due to the lack of power. Audiences commonly are acceptors of any message sent by a designer through design. Unfortunately, not all the designer are aware of the impact of their design on the public. In some cases, designers tend to make controversial advertisements in order to make them viral and have high exposure. In fact, there is no one understands the mechanism of visual manipulation except the designer himself, by understanding the mutuality of the product owner (designer client), audience, or potential customer (designer target segmentation), and designer this paper attempts to picture the mutuality around them and recommend the wisdom interaction between them in order to take part keeping the society from the false and manipulative design message..