PERANCANGAN ULANG TAMPILAN ANTARMUKA PENGGUNA WEBSITE BATIK SIGER

M Aditya Pratama, Haris Satria

Abstract

This design aims to redesign the user interface of the Batik Siger website to be more intuitive and attractive to improve user experience and support the existence of the local batik industry in the digital market. The methode used is design thinking, which consistss fo five stages, empathize, define, ideate, prototype, and test. Initial evaluation using system usability scale (SUS) method for 10 user showed an average score of 54.25, which is low and does not meet user comfort standars. The main problem found include a visual appearance that is less attractive and inconsistent, causing a less professional impression. The redesign resulted in a prototype website with responsive design, asymmetrical layout, and visual element that represent the cultural values of Batik Sige. The implication of this design is not only to improve the usability of the website, but also to strengthen the branding and competitiveness of Batik Siger at the national and international levels. A more user-friendly website is expected to be an effective tool on promoting the likal culture sustainably in the digital era.

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DOI: https://doi.org/10.24036/grafity.v3i3.316

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